Beverage and RTD drinks category news for the convenience- store retail industry


Liquid Death Adds More Life With $67 Million in New Financing

The funding values the beverage maker at $1.4 billion


How Convenience Stores Can Win in Packaged Beverages

C-stores need to consider older and younger generations, Nik Modi says at Convenience Retailing University

Retailer offering Single-Barrel Select Bourbon in 375ml bottles at 73 convenience stores in central Illinois

Sales data shows consumer favorites, rising players in this top-performing category; at 33% share, whiskey was largest liquor subcategory

Flavors inspired by the original Starburst candies


4 flavors include Dragon Fruit Mango and new Watermelon

Package options for beverage featuring raspberry taste include sleek can

Budweiser, Mtn Dew, Oreo, M&Ms, Nerds and more have Big Game spots

Products include Beast Unleashed and Nasty Beast Hard Tea; change will leverage parent company’s brand equity

Traditionally nonalcohol brands in the U.S. also grow alcohol innovations

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