Beverage and RTD drinks category news for the convenience- store retail industry


3 New Flavors of Hard Mtn Dew Baja Blast Join Original Version

Limited-time offering available in 12-pack


Monster Launches Ultra Strawberry Dreams

Energy drink has sweet, slightly tart flavor

Monthly data shows Modelo Especial at No. 1, though Bud Light holds lead year-to-date

Product being sold in c-stores including ampm, Casey’s, Circle K, GPM, Kum & Go, QuikTrip

Circana’s report delves into insights behind the trends


‘Stovepipe’ size more than 92% of craft single sales, according to Circana

‘The RTD category has grown from less expensive offerings made with artificial ingredients and neon colors to cocktails made with natural flavors and premium spirits’

By delving into the latest beverage trends that cater to the preferences and buying habits of Gen Z consumers, retailers can feel confident they’re stocking the right mix of beverages.

Advice from retailers includes being quick to adapt, studying the statistics

Leaders of buzz-worthy drinks setting the pace, including The Cola-Cola Co., PepsiCo, Rockstar, C4 Energy and 5-hour Energy

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