On the latest CSP C-Store TEC Talk Series, we explore the critical balance between meeting consumer demand for delivery and maintaining healthy margins. Justin Jackson, president and chief revenue officer at Lula Commerce, reveals key insights from his experience helping convenience retailers build sustainable digital strategies.
"Customers are redefining convenience," Jackson said. "The most successful retailers are finding their unique differentiator—often prepared food—which reduces price sensitivity on complementary items."
Lula's all-in-one delivery platform helps convenience stores optimize both third-party marketplaces and first-party channels. Their data shows top-performing chains achieve about 50% of orders through first-party platforms, though Jackson emphasizes starting with third-party services to build momentum.
The competitive advantage for c-stores? Unlike restaurants with limited menus, convenience retailers offer prepared food plus thousands of additional products. This creates higher-value baskets and stronger customer loyalty.
Ready to make delivery profitable? Download Lula's comprehensive guide at lulacommerce.com/content/profitability and discover how leading retailers are transforming delivery challenges into sustainable growth opportunities.
Want to learn more about technology? Register for CSP's C-StoreTec.
This post is sponsored by Lula Commerce