NEW YORK — Thirty-six million Americans ages 18 and older are cannabis users, and 10% of these consumers use CBD products, according to the National Cannabis Study by MRI-Simmons, a syndicated research partnership.
The National Cannabis Study analyzes various aspects of more than 3,000 cannabis consumers’ lives, including product use; media and technology use; and attitudes about politics, medicine and more.
“The CBD consumer is both more mainstream and more politically engaged than the average cannabis consumer,” said Michael Panebianco, vice president of sales for MRI-Simmons. “They advocate for the legalization of cannabis, even though some are hesitant about actually consuming it. And their use of products and media are distinct from other cannabis groups. As with all other buyers today, it is essential to know them inside and out and provide messages and products that speak directly to their needs.”
Here are four facts about CBD consumers, according to the study …