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CBD & Cannabis

Cannabis and CBDs By the Numbers

Sales today and projections for tomorrow
cannabis

CHICAGO -- With legal sales of cannabis predicted to reach more than $47 billion in 2027, and CBD (cannabidiol) products making up $5 billion of that total, this new product category is primed to be a breakout for dispensaries, convenience stores and beyond over the next decade.

Here's a look at some of the projections and where consumer preferences lie today:

Cannabis Laws in All 50 States*


Sources: Weedmaps, PotGuide | *Subject to change


$47.3 Billion: Projected legal sales of cannabis in the United States in 2027, up from $9.2 billion in 2017

$5 Billion: Projected legal sales of CBD in the United States in 2027, up from $534 million in 2017


Sources: Arcview Market Research, RBC Capital Markets.

Frequency of Consumption

PRODUCT TYPEONCE A WEEKONCE EVERY 2 TO 3 WEEKSMORE THAN A MONTHONCE A MONTH
Flower62%11%7%13%
Concentrate34%12%9%17%
Infusions/edibles34%12%9%17%

Base: 1,155 consumers in states with legal recreational use and commercial distribution

Source: Technomic


Cannabis Product Type Market Share and Growth in 2018


Source: Headset via RBC Capital Markets


Hemp-Based Product Share

*$646M Projected sales of hemp-based CBDs in 2022

Sources: Hemp Business Journal

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