CHICAGO -- With legal sales of cannabis predicted to reach more than $47 billion in 2027, and CBD (cannabidiol) products making up $5 billion of that total, this new product category is primed to be a breakout for dispensaries, convenience stores and beyond over the next decade.
Here's a look at some of the projections and where consumer preferences lie today:
Cannabis Laws in All 50 States*
Sources: Weedmaps, PotGuide | *Subject to change
$47.3 Billion: Projected legal sales of cannabis in the United States in 2027, up from $9.2 billion in 2017
$5 Billion: Projected legal sales of CBD in the United States in 2027, up from $534 million in 2017
Sources: Arcview Market Research, RBC Capital Markets.
Frequency of Consumption
| PRODUCT TYPE | ONCE A WEEK | ONCE EVERY 2 TO 3 WEEKS | MORE THAN A MONTH | ONCE A MONTH |
|---|---|---|---|---|
| Flower | 62% | 11% | 7% | 13% |
| Concentrate | 34% | 12% | 9% | 17% |
| Infusions/edibles | 34% | 12% | 9% | 17% |
Base: 1,155 consumers in states with legal recreational use and commercial distribution
Source: Technomic
Cannabis Product Type Market Share and Growth in 2018
Source: Headset via RBC Capital Markets
Hemp-Based Product Share
*$646M Projected sales of hemp-based CBDs in 2022
Sources: Hemp Business Journal
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