Distributor Data: Specialty Products
Calendar year 2015
McLane average shipments per store per week of motor oil fell 1.6% in 2015, while additives rose more than 3%.
Automotive Products
| Segment | APSW** (in dollars) | APSW dollar growth | PCYA* |
|---|---|---|---|
| Motor oil | $35.10 | ($0.57) | (1.6%) |
| Additives | $13.42 | $0.43 | 3.3% |
| Accessories | $13.08 | $0.09 | 0.7% |
| Antifreeze | $11.80 | $0.11 | 0.9% |
| Window solvent | $7.50 | ($0.19) | (2.5%) |
| Transmission | $1.80 | ($0.67) | (27.3%) |
Other Products
Average shipments per store per week of batteries from McLane jumped more than 26% in 2015.
| Segment | APSW** (in dollars) | APSW dollar growth | PCYA* |
|---|---|---|---|
| Batteries | $12.96 | $2.72 | 26.5% |
| Seasonal | $10.10 | $1.00 | 10.9% |
| Telecommunications hardware | $6.01 | $0.63 | 11.8% |
| Wearing | $1.94 | ($0.76) | (28.2%) |
| School/office supplies | $1.75 | $0.52 | 41.7% |
| Sunglasses | $0.89 | ($2.39) | (72.8%) |
| Gaming/novelty | $0.71 | ($0.11) | (13.0%) |
| Hardware/tools/electrical | $0.62 | $0.18 | 41.7% |
Source: McLane Co. | * Percent change from a year ago | ** Average shipments per store per week
Distributor Data: Batteries by UPC
Calendar year 2015
The top battery UPC shipped by McLane in 2015 was the four-count of AA Energizer.
- Energizer AA (4-count)
- Energizer AAA (4-count)
- Duracell Alkaline 9V
- Energizer 9V
- Duracell Alkaline AA (4-count)
Source: McLane Co.
Category Insight
According to an analysis of point-of-sale data by Management Science Associates, 60% of general-merchandise transactions included items from other categories. The products most often included in these market baskets:
- Premium cigarettes
- CSDs
- Energy drinks
- Bottled water
- Cigars
- Branded discount cigarettes
- Chocolate bars/packs
- Sports drinks
- Gum
- RTD iced tea
Automotive-Product Trends
Motor-Oil Brands
C-store sales, 52 weeks ending Dec. 27, 2015
C-store sales of motor oil were largely flat in 2015, according to IRI data. However, the top two brands by dollar and unit sales—Pennzoil and private label—both posted gains.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
|---|---|---|---|---|
| Pennzoil | $107.1 | 5.8% | 17.4 | 3.7% |
| Private label | $57.9 | 14.7% | 11.9 | 11.9% |
| Formula Shell | $37.8 | (4.9%) | 7.0 | (8.0%) |
| Shell Rotella T | $31.8 | (12.5%) | 2.0 | (12.2%) |
| Chevron Havoline | $29.4 | 0.7% | 5.7 | (1.6%) |
| Mobil 1 | $27.3 | 10.9% | 2.5 | 9.9% |
| Castrol GT X | $21.5 | (5.9%) | 3.5 | (7.5%) |
| Road Tech | $18.2 | (0.4%) | 4.5 | 0.3% |
| Chevron Supreme | $16.0 | (7.4%) | 3.3 | (9.9%) |
| Mag 1 | $14.7 | 7.5% | 3.9 | 8.0% |
| Total** | $557.0 | 0.1% | 102.4 | (1.4%) |
Source: IRI | * Percent change from a year ago | ** Including UPCs/brands/families not shown
Distributor Data: Motor Oil by UPC
Calendar year 2015
McLane’s most-shipped motor oil UPC in 2015 was the quart of Pennzoil 5W30.
- Pennzoil 5W30 (quart)
- Pennzoil 10W30 (quart)
- Shell Rotella 15W40 (gallon)
- Pennzoil 10W40 (quart)
- Pennzoil High Mileage 10W30 (quart)
Source: McLane Co.
Big Number
1.4% —Decline in c-store unit sales of motor oil in 2015, per IRI
Automotive-Treatment Brands
C-store sales, 52 weeks ending Dec. 27, 2015
C-store unit sales of automotive treatments fell more than 5% in 2015, according to IRI.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
|---|---|---|---|---|
| STP | $62.4 | (3.0%) | 16.1 | (4.3%) |
| Peak Blue DEF | $36.6 | 55.3% | 2.7 | 50.6% |
| Power Service | $20.6 | (32.9%) | 1.8 | (28.3%) |
| Lucas | $14.6 | (25.7%) | 0.6 | (20.9%) |
| Howes Lubricator | $14.4 | (37.9%) | 0.9 | (39.4%) |
| Gumout | $11.8 | (9.1%) | 3.3 | (10.6%) |
| Private label | $10.3 | 18.3% | 2.7 | 19.1% |
| Terra Cair | $8.5 | (25.9%) | 0.6 | (29.9%) |
| Mag 1 | $7.5 | (1.2%) | 2.5 | (0.5%) |
| Autoguard | $6.8 | (0.3%) | 2.3 | (1.3%) |
| Total** | $288.5 | (5.9%) | 53.7 | (5.3%) |
Source: IRI | * Percent change from a year ago |** Including UPCs/brands/families not shown
Antifreeze Brands
C-store sales, 52 weeks ending Dec. 27, 2015
According to IRI, c-store unit sales of antifreeze slipped 0.5% in 2015, although the top brand—Peak—grew units and dollars.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
|---|---|---|---|---|
| Peak | $65.4 | 3.7% | 5.6 | 2.3% |
| Polar | $9.3 | (5.1%) | 0.8 | (5.5%) |
| Shell Zone | $7.7 | (12.5%) | 0.6 | (9.6%) |
| STP | $6.9 | (11.0%) | 0.6 | (10.9%) |
| Pride | $6.7 | (2.7%) | 0.6 | (3.9%) |
| Road Tech | $5.1 | (12.7%) | 0.5 | (12.0%) |
| Autoguard | $4.4 | (0.3%) | 0.4 | 3.1% |
| Peak Final Charge Global | $4.2 | 24.0% | 0.3 | 23.5% |
| Texaco | $3.5 | (3.6%) | 0.3 | (3.9%) |
| Racepro | $3.4 | 20.9% | 0.3 | 22.0% |
| Total** | $146.1 | (0.7%) | 12.5 | (0.5%) |
Source: IRI | * Percent change from a year ago | ** Including UPCs/brands/families not shown
All Other Auto-Fluid Brands
C-store sales, 52 weeks ending Dec. 27, 2015
C-store sales of “all other auto fluids” were mixed and varied greatly by brand, according to IRI.
| Brand | C-store sales ($ millions) | PCYA* | Unit sales (millions) | PCYA* |
|---|---|---|---|---|
| Peak | $25.3 | 4.2% | 7.4 | 3.7% |
| Splash | $16.9 | (18.8%) | 4.9 | (21.8%) |
| Pennzoil Fix a Flat | $12.5 | 4.2% | 1.4 | 0.7% |
| Camco Xtreme Blue | $7.7 | 36.5% | 2.2 | 30.4% |
| Private label | $5.7 | 28.2% | 1.8 | 22.3% |
| Total** | $118.1 | (1.0%) | 30.6 | (4.5%) |
Source: IRI | * Percent change from a year ago | ** Including UPCs/brands/families not shown
General Merchandise: What to Watch
Health Care
Prepaid & Financial Services
Personal Care
CMOY General Merchandise: Steve Desautels
View the full 2016 Category Management Handbook
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