Ice-Cream Dollar-Sales Growing 4% Per Year
Ice cream is a $25-billion category in the United States, with 43% (or $10.8 billion) sold in retail.
Annual ice-cream revenue in convenience stores is $1.1 billion and growing at about 4%.
Representatives of Nestle, makers of Dreyer's, Edy's, Haagen-Dazs and other ice-cream brands, offering the following data during CSP's recent Driving Impulse Sales meeting in Chicago.
A healthy 83% of consumers say they shop for single-serve ice-cream snacks in convenience stores.
The average transaction amount is larger when ice cream is part of the purchase.
Food stores own the lion's share of the ice-cream market; convenience stores own 11% of the market.
CONTINUED: Growth by Channel, Dollar Share & More