Mystery Shop 2015
About the CSP/Service Intelligence Mystery Shop
Once a year, CSP partners with Service Intelligence to conduct a mystery shop of convenience-store chains across the country. During an eight-week period this spring, shoppers filled out questionnaires pertaining to interior and exterior cleanliness, customer service, employee appearance and merchandising, with some categories carrying more weight than others.
Here's a look at the average scores in each category and which chain earned the best score. The 2015 Mystery Shop winner is Tulsa, Okla.’s QuikTrip, which edged out Kwik Trip, LaCrosse, Wis., buy just 0.2 percentage points!
|Section||Average score||Best score|
|Dairy cooler||91.7%||98.3% Kwik Trip|
|Employees||95.3%||100% Cumberland Farms|
|Exterior cleanliness||94.8%||98.6% KwikTrip|
|Fountain drinks||93.4%||96.8% Cenex Zip Trip|
|General interior||92.2%||96.8% Chevron|
|Pump islands||87.4%||96.8% QuikTrip|
|Restrooms||93.9%||98.0% Kwik Trip|
|Sandwich cooler||94.0%||97.8% Cumberland Farms|
Here, CSPnet offers a report card with highlights from each of the chains shopped in 2015. And click here for the complete mystery-shop report published in the August 2015 issue of CSP Magazine.
Click here to see the 2014 CSP/Service Intelligence Mystery Shop.