70% of Consumers Interested in Digital Gift Cards
Published in CSP Daily News
Digital or mobile gift-card use is on the rise, according to data shared by technology firm InComm and presented during CSP’s Prepaid, Financial Services and Mobile Wallet Forum in Las Vegas. Seventy-eight percent of consumers surveyed by InComm report they have received a digital gift card, and nearly 70% agree they are more interested in purchasing digital gift card now than two or three years. Here’s a look at how digital gift cards are being used, both by consumers and in business-to-business environments.