Data drives decisions in convenience stores. Whether it’s deciding which new protein-packed snack to add, which energy beverage to remove after a quarter of low sales or which limited-time offer to add to your foodservice menu. Data is king.

In this year’s issue, we use multiple data sources—from Circana to CSP’s sister research firm Technomic to NielsenIQ and more—to give the highlights in tobacco, packaged beverages, snacks, candy, foodservice, loyalty and general merchandise.

There’s a lot to go through. And it’s easy to just flip to the section you manage—but I’d encourage any category manager to branch out. If you’re a center store manager, check out what’s going on in tobacco. If foodservice is your main area of focus, check out what’s happening in salty snacks. As we all know, everything’s connected in store, and to build a stronger basket, it takes creativity and innovation that spans one specific category.

Technology will also be key as c-stores look to grow their sales. According to Intouch Insight, 56% of consumers surveyed said they would be more likely to choose a brand over its competitor if they have a loyalty program. The industry must continue to keep meeting customers where they are to keep sales high in every segment.