Beverage category news for the convenience store retail industry.
7 Eleven Coca Cola

Partners with Coca-Cola to celebrate the World Cup

IRVING, Texas -- In its biggest international promotion ever, 7-Eleven has partnered with Coca-Cola Co. to celebrate the 2018 FIFA World Cup soccer tournament. About 61,000 7-Eleven-branded stores in 14 countries—the United States, Canada, Mexico, Japan Thailand, Singapore, China, Malaysia, Vietnam...

michelob worlds greatest dad

And 10 other beverage promotions driving sales


Online tracker provides a new reason for consumers to seek out juice drinks

ATLANTA -- Viewing the good2grow line of juices with novelty caps as something more than a simple beverage just got a little more serious. The Atlanta-based company is launching its first official online Collectors Club , giving fans another reason to seek out and purchase the more than 200...

clearly kombucha lineup
Purchase is second aimed at building a nonalcohol portfolio
heineken logo
Timoney to succeed den Elzen, who is taking on global role within Heineken N.V.
bottled water

C-store trends vary from total market

yesway logo
Drinks are 'first of what will be many' proprietary products to roll out this year.
speedway drinks cooler

Beer, energy drinks, even CSDs see growth

Sales rise 1.1% on backs of imports and superpremiums
Unit sales fall 2.3%