5 Beverage Coolers That Don’t Look Anything Like Yours (Slideshow)

Coca-Cola’s recommended cold-vault set is based Nielsen c-store sales data, but still positions many of its brands in the “strike zone”: eyeball height, simple arms reach. It’s cold vault of the future, however …

Coca-Cola’s cold vault of the future recommends a further separation of the major beverage manufacturers’ products while positioning bottled water and carbonated soft drinks on either end as entrance points to the cooler.

Distributor Core-Mark recommended a “fresh cooler” for an endcap or with fresh foodservice products to feature its upscale, better-for-you beverages to drive traffic during lunch or other meal times.

A single PepsiCo cooler highlighted healthier water brand, including Aquafina still and sparkling waters, ONE coconut water, Ocean Spray PACt cranberry extract water and Propel.

Dr Pepper’s ideal cooler set placed flavored CSDs in the strike zone, noting that they are more likely impulse purchases and thus ideal to keep at eye level. Those planned purchases, Coke and Pepsi? Customers will find them even if they’re on the lower shelves.