AUSTIN, Texas & LAS VEGAS -- Beverage maker Big Red Inc. is now the owner of energy-drink maker Xyience. Little information is available, but the deal was completed this week.
Xyience was established in 2004 in Las Vegas as a sports nutrition and supplement company. In 2006, the company launched its energy drink Xenergy. Since then it’s steadily grown its product offer and distribution reach to become one of the top 10 energy brands in the country.
Xenergy is the first energy drink created by a nutrition company and the fastest-growing brand in its category. Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
Xyience’s sports nutrition products, which include Advanced Protein Complex, Pre-Workout Booster and Thermogenic Fat Burner, among others, are designed to support an active and healthy lifestyle.
Austin, Texas-based Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the No. 1-selling red soda, Big Red Inc. also markets beverage brands Diet Big Red, Big Blue, Big Red Vanilla Float, Big Peach, Big Pineapple, NuGrape and Nesbitt’s products. Its products are distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Bottling Group.
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