ST. LOUIS -- Anheuser-Busch's Budweiser has unveiled the newest addition to its Reserve Collection: Budweiser Freedom Reserve Red Lager.
The new beer was specially brewed by Budweiser’s own veterans, according to the company, and it builds on Budweiser’s longstanding support of American veterans: A portion of proceeds sold this summer will benefit Folds of Honor, a nonprofit organization providing educational scholarships to military families. As of this year, the company has raised $14 million in support of Folds of Honor.
“To call Budweiser a partner would be an understatement. They are considered family to us and the 3,000 families their donations help to support,” said Maj. Dan Rooney, founder and CEO of Folds of Honor. “Freedom Reserve is a great testament to their unwavering dedication and compassion for our armed forces, and we salute them.”
Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection. It is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757, according to the company. Packaged both in a vintage stubby bottle and also available in a 1-pint can, the Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses. Marking the seventh consecutive year Budweiser is teaming up with Folds of Honor, the brand brought together a select group of Budweiser brewers who are also proud veterans to brew Freedom Reserve; their signatures are prominently featured on each bottle and can.
“We are incredibly proud of our Freedom Reserve Red Lager because it was passionately brewed by our veteran brewers who have bravely served our country,” said Ricardo Marques, vice president of Budweiser, St. Louis. “With Freedom Reserve, we remain dedicated to our mission to support our veterans and their families through our longstanding partnership with Folds of Honor.”
Drizly Partnership
Budweiser is also partnering with alcohol delivery service Drizly to deliver the new beer to new U.S. Drizly customers with a special promotion code ("Freedom") that saves them $5 on their first purchase. The offer is valid from May 1 through July 15.
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