Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a work out may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.
Xtra Mart will carry four Celsius [image-nocss] flavors: sparkling Orange and Wild Berry and noncarbonated Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius will be sold in singles and will be found in their "healthy and functional" cooler section. Celsius will support Xtra Mart with radio ads in New York and New England markets where stores are located.
According to Rob Corona, director of purchasing at Xtra Mart, "Xtra Mart strives to provide our customers with a wide selection of new and innovative products. We feel that Celsius will be a great addition to our product mix."
Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors and very low sodium. Celsius drinks are powered by the proprietary blend of ingredientsMetaPlusthat includes green tea with EGCG, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized, according to the company.
Delray Beach, Fla.-based Celsius Holdings Inc. markets Celsius through its wholly owned operating subsidiary, Celsius Inc.
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