New Leaf said that it plans on building its brand within the Casey's General Stores footprint through use of social media, radio, product sampling and events.
Rob Welcome, vice president of national accounts for Old Tappan, N.J.-based New Leaf, said, "[image-nocss] Casey's General Stores is a premier c-store chain and industry leader that we are happy to be partnering with. New Leaf teas were initially placed in the Casey's stores on the first of the year and the consumer acceptance has been outstanding. By partnering with Casey's, New Leaf Brands expands into several additional states in the central U.S., which further extends our plans to obtain national distribution."
Founded by Eric Skae in 2004 in Orangeburg, N.Y., New Leaf was created with the vision of providing great-tasting, healthy beverages for consumers, it said. New Leaf Tea was the company's first product born out of that vision and now is available to consumers in 14 flavors, including 4 lemonades, at more than 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf beverages are sweetened with 100% organic cane sugar.
Ankeny, Iowa-based Casey's General Stores has more than 1,600 convenience stores across 10 Midwestern states: Iowa, Minnesota, Wisconsin, Illinois, Indiana, Missouri, Kansas, Nebraska, South Dakota and Oklahoma.
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