ANKENY, Iowa -- Casey's General Stores has agreed to offer AquaBall Naturally Flavored water in more than 1,100 convenience stores in 14 states, said beverage maker True Drinks Inc., which has licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles.
"We are very pleased to begin distribution at Casey's General Stores. AquaBall will be a great addition to their beverage options for kids, and this addition underlines the market's desire for healthier options," said Alyssa Murphy, national sales manager of True Drinks.
"Casey's General Store is a perfect fit for AquaBall, in light of the growing food and beverage focus that they are making and the need for healthy beverage options for children throughout their stores," said Lance Leonard, CEO of True Drinks. "We believe that our partnership will result in increased demand for AquaBall throughout the Midwest and will certainly bring additional brand awareness to AquaBall in the convenience channel."
AquaBall is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. It is available in four flavors: orange, grape, fruit punch and berry.
Casey's General Stores, based in Ankeny, Iowa, operates more than 1,850 convenience stores in 14 states throughout the Midwest.
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