VENICE, Calif.-- Through an agreement between Circle K, a subsidiary of Alimentation Couche-Tard Inc., and relaxation drink brand Mellow Beverage Co. (MBC), Circle K customers throughout Southern California will soon be able to purchase eight new products.
"We like the early reception the brand's received throughout Southern California," said Mark Wright, Circle K West Coast business manager.
Kim Ourada, MBC president and chief operating officer, said that the addition of more than 500 Circle K corporate and franchise stores throughout California, Oregon and Washington "[image-nocss] represents a significant expansion of our retail footprintputting us in over 3.000 locations after just three months of being on the market. Earning the confidence of one of the country's leading chains of conveniences stores is significant, particularly as we look beyond Southern California in anticipation of a national rollout in 2010."
MBC's rollout has been propelled by its partnership distribution agreement with Dr Pepper Snapple Group (DPSG), the country's third-largest beverage distributor, the company said.
Based in Venice, Calif., MBC is a leading maker of relaxation and sleep aid water beverages. It offers two product lines and eight natural fruit flavors dedicated to the relaxation category.
The two product families include:
Mellow Day. Water infused with natural fruit flavors and "relaxidants," it is a blend of herbs, botanicals, vitamins and antioxidants designed to gently ease anxiety and stress and to help users feel calm and focused. Mellow Night, A nighttime sleep aid water infused with fruit flavors and melatonin, to soothe users to sleep. Laval, Quebec-based Couche-Tard is the largest independent c-store operator (whether integrated with a petroleum company or not) in terms of number of stores. Couche-Tard currently operates a network of more than 5,900 c-stores, more than 4,100 of which include motor fuel dispensing, located in 11 large geographic markets, including eight in the United States covering 43 states and the District of Columbia, and three in Canada covering all 10 provinces.
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