ATLANTA -- Following an initial summer test roll out, the Coca-Cola Co.’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract is now available across the United States.
Coca-Cola Life underscores the Coca-Cola Co.’s global commitment to provide an expanded selection of reduced, low- and no-calorie beverage options, according to the company. With 35% fewer calories than leading colas, Coca-Cola Life aims to fit any occasion with just the right amount of "sweet celebration" and refreshment.
“People that love our brands want more choices in flavors, package sizes and sweetener options. With Coca-Cola Life, we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio,” said Andrew McMillin, vice president, Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”
Early reports suggest Life's test run in North Carolina, South Carolina, Georgia and Florida was "better than expected," and one consultancy suggested the beverage-maker has "an undeniable hit" on its hands. Coca-Cola executives have not commented on those reports.
Coca-Cola Life is available in 6-packs of Coke's iconic 8-fl.-oz. glass-contour bottle, 6-packs of 12-fl.-oz. cans, Fridge Pack 12-packs of 12-fl.-oz. cans, individual 20-fl.-oz. bottles and 2-liter bottles. Packaging and availability will vary by location.
Coca-Cola Life further extends a varied portfolio in North America, which includes more than 750 beverages including more than 200 low- or no-calorie options. It is one of more than 45 beverages in Atlanta-based Coca-Cola Co.’s global portfolio currently sweetened in whole or in part with stevia leaf extract.
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