ATLANTA -- This season, Coca-Cola is encouraging people to look beyond the presents and focus on the true spirit of the holidays to “Make Someone Happy.” Celebrating generosity and togetherness, Coca-Cola’s “Make Someone Happy” campaign inspires fans everywhere to spread happiness through small, but meaningful, ways—during the holidays and beyond.
The new 60-second TV spot shows that all it takes to make someone happy is the act of opening your heart. The story opens with the return of the classic Santa Claus enjoying an ice-cold Coca-Cola in his North Pole workshop. Through his “Make Someone Happy” book, he watches from afar as a montage of scenes unfolds, featuring moments of holiday happiness: a young girl giving her mother a handmade drawing; a stranger handing an umbrella to a woman caught in the rain; a doctor bringing his late-night staff a turkey and Coca-Cola.
“This campaign is all about sharing your time, attention, love and laughter with friends, family and even strangers during this magical time of the year,” said Andy McMillin, vice president, Coca-Cola Trademark, Coca-Cola North America. “With ‘Make Someone Happy,’ we’re encouraging people to embrace the spirit of the season and show how the act of being generous can have a powerful, positive impact on others that lasts long after the decorations come down.”
Coca-Cola’s holiday spot marks the return of Santa Claus as imagined by the artist Haddon Sundblom, which were originally commissioned for use in the company’s advertisements more than 80 years ago. In addition to playing a role in this season’s television commercial, Santa also will appear on limited-edition holiday packaging on Coca-Cola multipacks, cans, glass bottles, and on 20-oz., 1.25-liter and 2-liter PET bottles.
Coca-Cola’s new “Make Someone Happy” TV spot will debut Nov. 27 on NBC and is scheduled to air on ABC, ABC Family, Hallmark Channel, USA, TBS, Lifetime and Food Network through late December. In addition to the broadcast creative, the fully integrated campaign will feature new print, out-of-home, POS, radio, Delta in-flight and Macherich mall advertising.
Social and digital programs will inspire others to #MakeSomeoneHappy. Coca-Cola is also donating $75,000 worth of toys to the Marine Toys for Tots Foundation this holiday season in Los Angeles, Philadelphia and Minneapolis. The Coca-Cola Holiday Caravan, five trucks each illuminated by more than 30,000 red and white sparkling lights, will roll into nearly 200 cities across the country to spread holiday happiness through December 21, 2014.
“History and nostalgia are an important part of our brand, especially when it comes to the holidays, and Sundblom’s Santa Claus has been an integral part of our advertising campaigns since 1931,” said Ted Ryan, director, Heritage Communications, the Coca-Cola Co., Atlanta. “He is loved by millions as a universal symbol of happiness and generosity.”
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.