Corona Launches Biggest Retail Promotion in Brand History

TV, digital, radio support Corona Beach Getaway

CHICAGO -- Corona Extra has launched the "Corona Beach Getaway" sweepstakes, the biggest retail promotion in the brand's history. The sweepstakes gives customers--21 and older--a chance to win one of 100 trips to Mexico by finding custom-wrapped Corona bottles or cans in stores now until July 31.

Specially marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide. Consumers can use the code to enter the random drawing to award more than 1,700 prizes that include Corona-branded patio umbrellas, rolling coolers and beach cabana tents, [image-nocss] at CoronaBeachGetaway.com. More than 11,000 bottles and 1,000 12-pack cans will include the new beach packaging, over five times more than the 2010 Corona "Win the Beach" promotion.

"We're excited about the biggest retail promotion in Corona's history because it allows us to reach more consumers than ever before," said Jim Sabia, chief marketing officer of Crown Imports, Corona's exclusive U.S. importer. "We continue to create opportunities that embody our brand and generate excitement amongst Corona drinkers."

The sweepstakes is supported by a national promotional television commercial, in-store displays and radio ads. Additionally, Chicago will be home to two large outdoor promotional displays--including a 16-foot Corona Beach Getaway beer bottle that will be used throughout the summer.

Chicago-based Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire United States. The Modelo portfolio includes Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (Chicago only) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the United States. Crown Imports is a 50-50 joint venture between Grupo Modelo SA de CV,Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands Inc., a leading international beverage alcohol producer, importer and marketer.