"We fully recognize the enormous opportunity before us and as such we are approaching it as a working partnership," [image-nocss] said DNA's president Darren Marks.
Russ Rickon, DNA's national vice president of sales said, "By providing extremely competitive pricing and marketing programs such as the 7-Eleven/DNA statewide motocross program geared specifically to drive traffic to the stores, we are able to offer a true quality product at an everyday low price. In addition, we have tagged 7-Eleven in print and radio advertisements, as well as offering storefront sampling."
DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink's three flavorsCitrus, Lemon Lime and Citrus Sugar Freecome in 16-oz. cans and sell for a suggested retail price of $1.99.
True to its actions sports roots, DNA Energy Drink has earned recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes in Supercross and Motocross, reaching millions of fans and viewers. DNA energy Drink can also be found in other action sports such as surfing, BMX, wakeboarding and skateboarding. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its two 53-ft. DNA-branded semi-trailers are regulars at events all over the country and regularly support its retailers and distributors.
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