"Dr Pepper is thrilled to partner with 7-Eleven and Marvel Entertainment to give our fans the chance to become part of the Thor adventure," said Dave Fleming, director of marketing for Dr Pepper.
In addition to 10 collectible cups [image-nocss] for Slurpee and Big Gulp beverages, customers will discover a new, limited-edition Slurpee flavor--Blue Lightning Blast--as well as limited-edition spoon-straws, featuring key characters from the film. Text 711 to PEPPER (737737) by May 10 for a chance to win one of three prizes from Dr Pepper and 7-Eleven.
Dr Pepper fans can also win "the ultimate Super Hero powers of flight, speed and strength" by locating one of the limited-edition Dr Pepper Hammer cans or two-liter bottle caps. With the power of flight, they can take a ride in an authentic fighter jet. With the power of speed, they can shatter the 200-mph barrier during a ride in a supercar. With the power of strength, they can receive personal training sessions that can supercharge their bodies.
Every code found on collectible Dr Pepper Hammer cans and two-liter bottle caps is a winner. Nonwinning caps/cans will not have a code. Codes found on 20-oz. Dr Pepper Hammer bottles can be redeemed for a free one-month subscription to Marvel Digital Comics. While only a few fans will win the ultimate Super Hero experience, fans also have the chance to win additional prizes, such as 3-D TVs, airline gift cards, premium movie tickets or a year's supply of Dr Pepper. Codes must be redeemed by July 31.
Paramount Pictures will release Thor nationwide on May 6, 2011.
Marvel Entertainment LLC is a wholly owned subsidiary of The Walt Disney Co.
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, is the oldest major soft drink in the United States. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean.
7-Eleven, Dallas, is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion.
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