drank Gains Circle K Shelf Space
"Relaxation beverage" to be sold at its stores in Ala., La., Miss., Tenn., Fla. Panhandle
PENSACOLA, Fla.-- Convenience-store chain Circle K will be selling Innovative Beverage Group Holdings Inc.'s extreme relaxation beverage, drank, in stores across Alabama, Louisiana, Mississippi, Tennessee and in the Florida Panhandle.
drank is a lightly carbonated grape-flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank is sold in prominent purple, signature 16-oz. cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United [image-nocss] States.
"Having been featured in scores of magazines and newspapers as well as on the Tonight Show with Conan O'Brian and Good Morning America, drank popularity continues to grow, making it essential to work with major retail chains like Circle K to ensure that our fans can easily locate drank," said Peter Bianchi, CEO of Houston-based Innovative Beverage Group and creator of drank. "As such, securing shelf space at Circle K has been a top priority for our rollout strategy, and an agreement that we are proud to announce to our fans throughout the South."
Innovative Beverage Group engages in the distribution and wholesale of products in the New Age beverage category. It began operations as a distributor for national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea and Volvic Water. Although the Company continues to distribute many of these brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in its business model. Recent corporate strategies have been focused on the marketing and distribution of drank, it said. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank and provide consumers with an array of new beverage concepts.