Drumroll, Please, for the Debut of … 'Dewitos'
PepsiCo confirms the existence of Doritos-flavored Mountain Dew
PURCHASE, N.Y. -- PepsiCo Inc. has created a version of its Mountain Dew soda flavored that tastes like cheesy Doritos snack chips, the company has confirmed.
The soda and snack giant said it tested the new flavor, dubbed "Dewitos," on college students. The company did not reveal which colleges participated in the test, but at least one Reddit user, who goes by the username joes nipples, posted a photo of the taste test on Friday, saying the soda did, in fact, taste like Doritos.
"We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us," a spokesperson for PepsiCo said in a statement to The Huffington Post. "We opened up the Dew flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities."
This isn't the first time PepsiCo has combined the caffeinated carbonated soft drink and the nacho chips, said the report. PepsiCo also owns Frito-Lay, which makes Doritos, and the company has a long history of linking the two brands through new flavors or joint promotions. In 2008, PepsiCo released Doritos Quest, a sweet chip with a mystery flavor that was later identified as Mountain Dew.
It's unclear whether the Doritos-flavored soda will ever reach store shelves. But there's evidence to suggest that the Doritos and Mountain Dew combination is popular: In June, YouTube chef Rosanna Pansino introduced the world to Mountain Dew-flavored cupcakes topped with a Doritos crumble.
Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.