This launch marks Dunkin' Donuts' first entry into the RTD coffee category, which has enjoyed strong growth over the past five years and represents $2.3 billion in annual sales, according to Nielsen.
“Entry into the ready-to-drink-coffee category reinforces our position as one of the world's leading coffee brands, increases our brand relevance with new and current customers, and creates yet another way for America's coffee-loving consumers to run on Dunkin’," said Nigel Travis, Dunkin' Brands' chairman and CEO.