Beverages

Five Buck Huck Has All the Luck

C-store chain's private-label wine takes two awards
BIRDS, Ill. -- Two wines from Purgatory Cellars/White Owl Winery, Birds, Ill., have received medals in the 16th Annual Amenti del Vino International Wine Competition held May 23-24, 2009, in Cromwell, Conn. Five of its wines have also won awards in the Illinois State Fair Wine Competition, which was held June 8-10, 2009, in Urbana, Ill. Five Buck Huck, made for the Huck's Convenience Stores chain, won in both competitions.

The wines to take medals for Purgatory Cellars/White Owl Winery in Connecticut were
Persimmon Solera, silver, and Five Buck Huck, bronze.

Five [image-nocss] Buck Huck is a private-label wine that Purgatory Cellars/White Owl Winery created, crafts and bottles for Martin & Bayley Inc., owners of Huck's c-stores and Save a Lot grocery stores. It is a light-bodied, semi-dry wine, with hints of ripe berries, black pepper and mint.

Judges in this competition used a scoring system that evaluated the wines based on flavor, aroma, taste and sight.

The wines to take medals for Purgatory Cellars/White Owl Winery in Illinois were Persimmon Solera (silver), Purgatory Red (silver), Purgatory White (silver), Sensuous White (bronze) and Five Buck Huck (bronze).

According to winery co-founder and marketing director Joy Neighbors, this was the first competition that all five of the Purgatory Cellars line of wines had been entered in.

Close to 300 commercial wines were evaluated by 13 judges. Judging criteria was based on color, balance, clarity, taste and finish. Only Illinois commercial wineries were allowed to compete in this competition.

Carmi, Ill.-based Martin & Bayley owns and operates 108 Huck's c-stores in Illinois, Indiana, Missouri, Kentucky and Tennessee. The company is 100% employee owned.For more about Huck's beer and wine, watch for the Julyissue of CSP magazine.

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