CHICAGO -- Phusion Projects LLC has announced the arrival of its latest Four Loko XXX Limited Edition flavor--Strawberry Lemonade--and two new Four Loko flavors--Coco Loko and Peach. The three products will begin appearing on store shelves later this month.
Strawberry Lemonade replaces the current Four Loko XXX Limited Edition flavor, Blueberry Lemonade. Four Loko's XXX Limited Edition series was created to meet consumer demand for new products by providing a single new flavor every few months.
Phusion will be adding Coco Loko, a coconut-flavored variety, and Peach to the Progressive Adult Beverage category as part of the of the Four Loko product line in time for summer. Blue Raspberry and Orange Four Loko will be retired from the product line, as will Blueberry Lemonade.
"We are continually improving our product line and the flavor profiles that we give to consumers," said Chris Hunter, one of the co-founders of Phusion Projects. "Fans of Four Loko continue to have a variety of choices for how to enjoy our products. These three new flavors have all been specifically requested by our fans and are just the latest in a variety of innovative product introductions coming from Phusion Projects."
As with all Phusion Projects products, the new flavors are flavored malt beverages that do not contain caffeine or other stimulants. These three products are 12% alcohol by volume (ABV) and come in 23.5-ounce cans.
Alos, Phusion Projects said that the three bestselling flavors of Four Loko--Fruit Punch, Watermelon and Lemonade--will be making their Canadian debut, as the company makes a major foray into international sales.
Four Loko is an adult flavored malt beverage. The three Four Loko flavors will be available in 8% alcohol by volume (ABV) and come in 695ml (23.5-ounce) cans.
The products debuted in mid-May at all 200 Liquor Depot stores in Alberta and will be available in June at nearly 200 of Ontario's beer stores.
"There has been a strong demand from Canadian Four Loko fans to bring our products to the Great White North," said Steve de Luca, vice president of international development. "As part of our launch into Canada, we are introducing our three most popular flavors which provide a unique taste that we think Canadians will appreciate. We are very excited about the extensive opportunities we see in Canada."
Phusion Projects is a Chicago-based alcoholic beverage company that sells its products--including Four Loko, Poco Loko, Earthquake and Moskato Life--nationwide.
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