ATLANTA -- Viewing the good2grow line of juices with novelty caps as something more than a simple beverage just got a little more serious.
The Atlanta-based company is launching its first official online Collectors Club, giving fans another reason to seek out and purchase the more than 200 collectable, spill-proof character tops developed with licensed partners such as Disney, Universal Studios, Nickelodeon and others.
“Everything about the Collectors Club is inspired by kids who love the fun that comes with each character top they find and collect,” said Gunnar Olson, president of good2grow. “This club amplifies the fun a kid has engaging with their favorite superheroes or movie characters. We’ll have tops, stickers, games, prizes, you name it. And while the kids are having fun, coincidentally, they’ll be drinking a beverage that is a more nutritious option than many other juices on shelves.”
When families join the good2grow Collectors Club online, they can start tracking their personal good2grow character-top collection. The more they engage with the club through their online collection, the more content they will unlock. New club members receive a specially designed Collectors Welcome Kit featuring all-new collectable chairs to display their tops, stickers and more.
To support the launch of the Collectors Club, good2grow has developed a national promotion that runs through November giving consumers a chance to win a family vacation for four to an all-inclusive resort in the Dominican Republic. good2grow is releasing a limited run of specially marked bottles with hangtags containing unique codes. Parents and kids can enter the codes found on these tags on the site to unlock access to more activities and enter the sweepstakes.
And for each unique code entered, good2grow will donate 50 cents to charities that support children’s literacy.
Founded in 1998, good2grow is a family-owned and -operated organization that uses fun to teach kids to eat and drink healthier.
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