The "Wolfpack" is back as the highly anticipated sequel hits theaters May 26. The original cast from The Hangover is back together again, traveling this time to Thailand. The ensemble cast includes Bradley Cooper, Ed Helms, Zach Galifianakis, Justin Bartha, Ken Jeong and Paul Giamatti. The film is the follow up to the record-breaking 2009 comedy The Hangover, which grossed more than $467 million at the worldwide box office and won a Golden Globe for Best Motion Picture, Musical or Comedy.
7-Eleven is offering fans an exclusive peek of the movie through five collectable Super Big Gulp cups featuring never-before-seen moments from The Hangover Part II.
Through a partnership with the SCVNGR application, 7-Eleven is hosting a mobile scavenger hunt with the grand prize winner receiving a trip to Las Vegas. Fans can download the SCVNGR app, available on iTunes and through Android Market, and begin playing.
Players check in at stores and complete tasks for points, such as taking a picture with a Super Big Gulp cup featuring a favorite Hangover Part II character or a photo with his or her own wolfpack at a 7-Eleven store. Fans can cash in points for prizes such as temporary tattoos, t-shirts, 7-Eleven gift cards, movie tickets and a chance to win a trip to Las Vegas.
With the Get Well Card application on 7-Eleven's Facebook fan page, www.facebook.com/7-Eleven, fans can choose a message and a featured snapshot from the movie to tell them they are thinking about them.
Also, 7-Eleven has created a "refueling" combination of a coffee and a breakfast sandwich for $3.
Assisting 7-Eleven in developing the partnership and promotion for The Hangover Part II program is FreshWorks, 7-Eleven's advertising and marketing agency, which is a consortium of Omnicom companies.
Dallas-based 7-Eleven operates, franchises or licenses more than 8,400 7-Eleven stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion.
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