WHITE PLAINS, N.Y. -- Heineken USA’s Strongbow Hard Apple Ciders unveiled its newest flavor this week, ushering in the autumn apple season with Strongbow Artisanal Blend.
The new flavor is crafted with heirloom cider apple varieties, cold-pressed and blended together for a naturally refreshing, semisweet taste, the company said. Strongbow Artisanal Blend, like all Strongbow products, contains no artificial flavors or colors. It will be available in September 2017 in six-pack bottles, variety 12- and 24-packs and limited-edition mini-can four-packs.
"We are greeting autumn with the newest edition to the Strongbow family of hard ciders and are excited to share Strongbow Artisanal Blend with our loyal consumers and new cider drinkers across the U.S.," said Jessica Robinson, vice president of Portfolio Brands. Robinson was involved in the development of the new flavor.
The limited-time-offer (LTO) cans will be part of a large consumer sampling of four-packs at a suggested retail price of $1. That will start in September to drive trial and awareness of the new flavor and bring new drinkers to the cider category, the company said
In addition, the launch will be supported by year-long national TV advertising, digital promotions and in-store merchandising to heighten visibility. The Artisanal Blend will replace Strongbow Honey in the 12-bottle Strongbow variety pack, alongside Strongbow Orange Blossom, Strongbow Gold Apple, and Strongbow Cherry Blossom. The same four flavors will be offered in the four-pack mini-cans.
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