Beverages

Jack Daniel's Country Cocktails Introduces Ginger Splash

Will be sold in c-stores nationwide as six-pack of 10-oz. bottles
LYNCHBURG, Tenn. -- Jack Daniel's Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel's Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel's suitable for a wide variety of occasions. Ginger Splash is expected to be available on shelves nationwide beginning in March 2010.

Ginger Splash will be sold in retail and convenience stores nationwide as a six-pack of 10-oz. glass bottles. The suggested retail price is $7.99 per six-pack.

In addition to Ginger Splash, JDCC also offers the Downhome Punch, Lynchburg [image-nocss] Lemonade, Black Jack Cola and Jack's Sweet Tea flavors.

"This prepared beverage brings together two long-time favoritesthe taste of Jack Daniel's and the refreshing twist of ginger," said Mark Grindstaff, U.S. marketing director for the Jack Daniel's Family of Brands. "The light, refreshing taste of Ginger Splash is an excellent choice for easy entertaining at home or enjoying during your favorite warm-weather activities."

As of May 2008, the Jack Daniel's Country Cocktails bottles, as well as packaging and promotional materials for the brand, prominently display the "21+" icon, indicating that the product is intended for responsible consumption only by consumers over the age of 21 years old.

Jack Daniel's Country Cocktails are premium malt beverages from the Jack Daniel's Family of Brands. Jack Daniel's Country Cocktails was introduced in May 1992.

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