SEATTLE -- Jones Soda Co., the soda company known for its unique flavors and customer-designed packaging, has released a limited-edition Birthday Cake-flavored soda to celebrate the company’s 20th birthday in 2016.
Along with the Birthday-Cake flavored drink, the company's yearlong celebration will also include monthly “20th Birthday Present” giveaways on the Jones Soda website and several birthday party events to be announced throughout the year.
Jones Soda Co. was established in 1996 and began distribution of its premium soda throughout Canada and the United States that same year. For the past 20 years, Jones Soda has become known for its bold, fun flavors made with real pure cane sugar and ever changing labels featuring consumer-submitted photos.
"With its reputation for creating envelope-pushing flavor innovations, it is only fitting to celebrate Jones' 20th birthday year with a new, unique and great-tasting flavor," the company said. And in keeping up with the company’s forward-looking focus on the ever-evolving consumer preferences for slightly less-sweet soda, Birthday Cake Soda, along with the rest of the core Jones Cane Sugar Soda lineup, will be introduced into the marketplace in 2016 with at least 5% less sugar than current versions, according to the company.
”The beverage industry is ever changing, and to be able to celebrate 20 years of business is a huge accomplishment,” said Jennifer Cue, CEO, Jones Soda. “Throughout all these changes, Jones has kept up with industry trends, while staying focused on our core consumer and their want for a premium, crafted soda. We have a passionate fan base and an equally passionate and qualified team here at Jones Soda Co. that is equipped to take this brand and the company to the next level. This team has to date only scratched the surface on what we can do, and we are all excited for not only this upcoming celebratory year, but also the next 20 years.”
Jones Birthday Cake Soda be available throughout 2016 at select Jones Soda accounts, including regional outlets such as Fresh Thyme in the Midwest and QuikTrip convenience stores in Arizona, and nationally in Cost Plus World Market starting in February. In addition, Jones Birthday Cake Soda will be available online at JonesSoda.com.
Based in Seattle, Jones Soda Co. markets and distributes premium beverages under Jones Soda, Jones Zilch and Jones Stripped brands and sells through its distribution network in markets primarily across North America.
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