"KISS has a huge following, and the legendary rockers' appeal cuts across generations," said 7-Eleven vice president and CMO Rita Bargerhuff. "For 7-Eleven to provide these special cups in September while the [image-nocss] band is on its concert tour will be a bonus for baby boomer, Gen X and millennial fans."
Each of the sleek, black cups features an individual closeup of a band member in signature black and white makeup. Ross von Rosenberg, art director at TPN, part of the FreshWorks consortium of agencies serving 7-Eleven, spoke of the style he used to create the new cups: "I used metallic ink and rock-and-roll style graphics to emphasize the heavy-metal aspect of these cups and make KISS appear larger than life. And really, I just wanted them to look as awesome as a face-melting KISS guitar solo sounds."
The availability of collectible KISS' cups at 7-Eleven is the latest in a long line of the band's ventures with Dr Pepper, including the Dr Pepper Cherry "Dr Love" and Super Bowl XLIV Dr Pepper Cherry "Dr Love - Little KISS" TV commercial spots.
"KISS, Dr Pepper and 7-Eleven are all icons of American pop culture, so this is a dream team with unlimited power" said Gene Simmons.
Paul Stanley added, "We are fired up to continue our successful relationship with Dr Pepper and partner with 7-Eleven to give their customers and the KISS Army across America a cold drink in a cool collectible."
For The Hottest Show on Earth tour, KISS is giving back to the U.S. Armed Forces by donating $1 from each ticket sold to benefit the Wounded Warrior Care Project
Dr Pepper, a brand of Dr Pepper Snapple Group, Plano, Texas. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and more than 50 other beverage brands across North America and the Caribbean.
Dallas-based 7-Eleven operates franchises or licenses more than 8,200 7-Eleven stores in North America. Globally, 7-Eleven operates franchises or licenses approximately 38,500 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion.
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