GLENDALE, Ariz. -- Bebida Beverage Co.’s Koma Unwind relaxation drink will soon be available to Arizona retailers through a new partnership with Arizona Complete, Glandale, Ariz.
Arizona Complete's Direct division will begin distributing Bebida Beverage Co.'s flagship drink next month. Bebida Beverage Co. (BeBevCo) develops, manufactures and markets a line of relaxation and energy drinks and shots.
Under terms of their agreement, Arizona Direct will make KOMA Unwind Liquid Relaxation drinks, one of Bebida's most recognizable products, available in a variety of locations throughout Arizona, a move that will fortify and expand its presence throughout the Southwest.
Since its beginning in 1978, Arizona Direct has been and is an independently owned and operated "general store" right in the core of Arizona. The company's roots are in vending, supplying snacks and beverages to the local Phoenix metro area. After a few years as a vending business, the company expanded to become Arizona Complete Candy & Tobacco, distributing candy and tobacco to businesses across Arizona that included convenience stores, smoke shops, hospitals, hotels and many of the Indian reservations around the state.
"It's great to welcome aboard Arizona Direct," said BeBevCo CEO Brian Weber. "It's a fantastic way to start of 2015 with our push out West. Arizona has been good for KOMA Unwind Liquid Relaxation, as we have a strong direct sales presence there. 2015 will be a big year for us and our shareholders, as we continue to add distributors big and small in Arizona, California, Nevada, Oregon and Washington."
Sean Craig, national sales manager for BeBevCo, was instrumental in aligning the bond between the two entities.
"Our new partnership with Arizona Direct is very exciting for a number of reasons," said Craig. "They not only believe in our product, but they are determined to help us build our name and expand our horizons."
KOMA Unwind Liquid Relaxation drinks are expected to hit stores shelves in hundreds of smoke shops, convenience stores and other retail establishments in mid-February 2015.
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