SANTA CRUZ, Calif. -- LifeAID Beverage Co. is introducing a new category to the beverage industry--synergy drinks. Each LifeAID synergy drink contains its own custom blend of vitamins, supplements, herbs and other ingredients designed to enhance the particular recreational passion for which it is targeted.
"Our proprietary formulas leverage synergistic qualities between all natural ingredients to create optimum mental and physical performance." said LifeAID BevCo's CEO and co-founder Orion Melehan. "These synergy drinks are avocation based. Just take a look at our first three products, GolferAID, FitAID and PartyAID. Each has its own unique formula and taste, because each was designed for maximum benefit to consumers involved in activities of a very different nature. The beverage market is moving towards personalization and health. Our line of synergy drinks encapsulates this trend in a compelling way no other company has even attempted."
LifeAID COO and co-founder, Dr. Aaron Hinde, in conjunction with beverage scientists and bio-chemists, is responsible for the company's product formulations.
"These are not simple vitamin combinations. In fact, I like to think of our formulations as complex mosaics. Depending on the drink, we may include such ingredients as CoQ10, 5-HTP, Glucosamine, Turmeric, Green Tea extract and Bilberry to name a few. It is the interaction of the ingredients in our proprietary formulations that creates synergy," he said. "Unlike other so-called 'functional' drinks, ingredients in our products are included in potent and effective amounts, and are always of the highest quality and bioavailability. We are actively working to further expand our beverage stable. Our synergy drinks are both an evolution and revolution in the beverage industry."
All of LifeAID BevCo's current and future synergy beverages, while custom formulated, will share some important characteristics. Each is 100% natural, doctor developed, 45 calories, sweetened with organic blue agave and fortified with ingredients that are included in quantities effective in providing the targeted benefits. LifeAID is committed to producing products with no artificial colors or sweeteners, no high-fructose corn syrup, no sodium and no aspartame, it said.
The company donates a portion of its net proceeds to charitable organizations that represent the spirit of each beverage.
Founded in 2011 by entrepreneurs Orion Melehan and Aaron Hinde, Santa Cruz, Calif.-based LifeAID is focused on developing and bringing to market drinks under a new beverage category: synergy drinks. After the success of the company's first product, GolferAID, the company, with partner David Shanahan at FitAID Beverage LLC, moved on to FitAID. PartyAID is the company's latest beverage, with more products under development.
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