Beverages

LIQS Shots Add a New, Trending Flavor

Premade cocktails available in three-packs at retail

NEW YORK -- LIQS, a line of premixed cocktail shots, introduced Fireshot, the newest flavor to join its portfolio of ready-to-drink alcohol shots. Tapping into the popular flavored whiskey category, Fireshot combines cinnamon and vanilla with premium whiskey to create a cocktail in a shot glass that can be shot, sipped or poured over ice, the company said.

liqs fireshot 3-pack

“Consumer interest in flavored whiskies and premium cocktails has exploded over the last 12 months,” said Michael Glickman, founder of LIQS. “Fireshot provides the feisty, bold flavor we were looking for to round out our portfolio of original ... flavors."

Fireshot joins LIQS’ cocktail shots, which are available in Tequila Cinnamon Orange, Vodka Kamikaze, Vodka Lemon Drop, Vodka Cucumber Lime and Vodka Lychee Grapefruit flavors. Made from premium spirits, real fruit juice and natural flavors, LIQS are low in sugar and calories.

Founded in 2013, LIQS line of cocktail shots is currently distributed in New York, New Jersey, Florida, Texas, Massachusetts, Rhode Island, Connecticut and Canada, with expansion plans for 2016. At retail, three-packs of LIQS’ 50-mL shots sell for a suggested price of $6.99.

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