ATLANTA -- "It's easy going, it's easy flowing, and it's getting an old-school look. Since the summers of disco, tie dye and 1970s cool, Mello Yello has offered a delicious citrus flavor to chill any hot summer day. Starting this summer, Mello Yello is rocking that same smooth taste in a remixed version of the original package design.
"Mello Yello's fans are passionate about its citrus flavor," said Sabrina Tandon, Mello Yello's senior manager of smooth. "We want to thank those fans by making the brand more available and taking it back to its roots with a look that truly [image-nocss] captures the original, easy-going smooth of the '70s."
While Mello Yello has been widely available in the Midwest and Southeast United States, it is now expanding to more areas of the country. Mello Yello fans can expect to find the brand in new places like Philadelphia and the Northwest as early as this summer, the company said.
The new look, created by New York City-based design agency Stag & Hare, features the original playful tilt of the green and orange logo, but now with the pair of double Ls strolling off the edge of the can. Bubbles of citrus flavor and stylized fruit images float in the signature yellow background behind the Mello Yello logo.
The soft drink will be rolling out with the new packaging in two-liter bottles, fridge packs and 20-oz. PET bottles in all markets, with 16-oz. PET bottles and 20-can packs available in select locations.
The Coca-Cola Co., headquartered in Atlanta, is the world's largest beverage company, offering more than 500 sparkling and still brands. Along with Coca-Cola, the company's portfolio includes Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia Coffee and more. Globally, it is a leading provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
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