NEW YORK -- Maintaining its positioning as the beer for an active, balanced lifestyle, Michelob Ultra will award 95 beer lovers the chance to run the 2018 TCS New York City Marathon as part of Team Ultra. In the second year of the promotion, Michelob Ultra is asking consumers: Will you run for beer? Anyone who answers “yes” is invited to tell the story of how their love for beer and running motivates them to the finish line by visiting www.JoinTeamULTRA.com.
This year Michelob Ultra will also expand the Team Ultra community by teaming up with Achilles International, a nonprofit organization and official charity partner of the 2018 TCS New York City Marathon, to empower athletes with disabilities to participate in mainstream running events. Achilles International athletes from around the country who share Michelob Ultra’s passion for beer and running will join the 95 Team Ultra runners throughout the training experience and the post-run celebrations on race day.
“Michelob Ultra has always focused on celebrating the active, balanced lifestyles of our drinkers, and we’re committed to creating opportunities to further this through our partnerships,” said Azania Andrews, vice president of Michelob Ultra. “We’re excited for Achilles International to join us this year as we bring together a real community of runners who can support each other throughout the training process and toast their successes along the way.”
To lead this community of runners, Michelob Ultra has enlisted world-class runner and 2017 TCS New York City Marathon top women’s finisher, Shalane Flanagan, to coach Team Ultra. From the beginning of training season, all the way to the finish line, Team Ultra runners will receive exclusive access to "Coach Shalane," including race training tips, group led runs and celebratory happy hours with Michelob Ultra.
“Last year I celebrated a personal victory at the finish line, but while running is a solo sport no one really ever does it alone," Flanagan said. "I’m lucky to have a strong community of runners and supporters around me throughout the process, which is an experience I’m looking forward to bringing to Team Ultra as we train, race and celebrate together with a beer.”
With just 95 calories and 2.6 carbs, Michelob Ultra believes people can be fit and have fun while doing it. Michelob Ultra is brewed by Anheuser-Busch, St. Louis.
Photo courtesy of Anheuser-Busch.