CHICAGO -- MillerCoors has sweetened its Redd's family of brands with the nationwide debut of Redd’s Wicked Black Cherry.
Redd’s Wicked Black Cherry is a dark-golden beer with black-cherry flavors balanced by a crisp apple base. At 8% alcohol by volume, the newest addition to the Redd’s Wicked family delivers a smooth, moderate body and light carbonation, with a refreshingly hard and satisfying finish, according to the company.
"Earlier this year, Redd’s Wicked offered drinkers a bold new flavor (Redd’s Wicked Mango), and the response has been awesome," said David Kroll, MillerCoors chief marketing officer. "The introduction of Redd’s Wicked Black Cherry reinforces our commitment to offer more new, refreshingly hard drink alternatives.”
Marketing support for Redd’s Wicked Black Cherry will include print advertising, television and a continued partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multidimensional worlds of urban alternative music, art, food and technology.
Redd’s Wicked Black Cherry is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.
Chicago-based MillerCoors is a joint venture between Miller Brewing Co. and Coors Brewing Co.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.