Modelo Especial's Holiday Special

Offers "Llega a La Fiesta Con La Especial" promotion

CHICAGO -- Modelo Especial's "Llega a La Fiesta Con La Especial" (Come to the Party with Modelo Especial) holiday promotion is designed to help retailers capitalize on a Hispanic holiday tradeup occasion with a leading imported beer in the United States.

The Modelo Especial Hispanic holiday promotion makes retails account festive with point-of-sale (POS) materials that remind consumers to "treat themselves to Modelo Especial quality for the holidays."

Off-premise retailers can decorate for the holiday with poletopper/danglers, three-sided display cards, pennant strings, and gift-box shaped inflatables. These POS materials will help the number three import beer stand apart from the competition on the floor and at the register.

The Modelo Especial holiday promotion is anchored by radio spots that will run on select market Hispanic stations.

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other beer brands across the entire United States. The Modelo portfolio includes Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the United States.

Chicago-based Crown Imports is a 50-50 joint venture between Grupo Modelo SA de CV, a leading company in Mexico in the brewing, distribution and sale of beer, and Constellation Brands Inc., a leading international beverage alcohol producer, importer and marketer.