Nestea reformulated and repackaged its iced teas late last year, rolling out seven new styles and flavors to retailers in February.
Now the “new,” 70-year-old tea brand, a product of Stamford, Conn.-based Nestle Waters North America, is looking to appeal to the millennial generation of consumers.
“We talked to 7,500 consumers and found the Nestea brand had 87% awareness, but we were not on-trend,” Marrone said.
The reformulated drinks aim to change that.
“The trend in RTD (ready-to-drink) tea is for simpler beverage choices, more naturality; that’s where the growth is,” Marone said.