AUSTIN, Texas -- Nestle USA is diversifying its coffee portfolio with the acquisition of Chameleon Cold Brew, a provider of premium coffee sourced consciously and grown sustainably. Founded in 2010, Austin, Texas-based Chameleon has become a leading organic cold-brew brand in the United States, and one of the top three refrigerated cold-brew brands in the U.S.
Its portfolio consists of multiserve concentrates and single-serve RTD products, two segments that account for 18% of the $2.5 billion in-home coffee category.
“We believe the Chameleon brand is perfectly positioned to support Nestle’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points,” said Paul Grimwood, chairman and CEO of Nestle USA, Arlington, Va. “We believe this relationship will benefit both of us as we expand our access to the emerging cold-brew category while helping Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”
Nestle is the world’s largest coffee producer, according to the company. In the United States, it markets the Nescafe, Taster’s Choice and Nespresso brands, as well as Coffeemate creamers.
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