CHICAGO -- The latest Corona Extra and Corona Light promotion, through Oct. 13, will ask California residents to find the printed code “GAME” on specially marked Corona displays at participating bars and retailers to submit at www.CoronaFootball.com and receive a 10% Sports Travel and Tours discount on a purchase of a premium experience to a top football destination.
The promotion teams Corona Extra, the No. 1 import beer in the United States, and Corona Light, the No. 1 imported light beer in the U.S., with Jon Gruden, the Super Bowl-winning coach and ESPN commentator, to showcase the top 30 football beach destinations around the country.
Through Oct. 31, football fans 21 and older can log on to Corona’s “Find Your Beach for the Game” app on Facebook or text “FOOTBALL” to 75327 for a chance to win an all-inclusive trip to experience one of Gruden’s top 30 college and pro football destinations, including New Orleans, San Diego, Pittsburgh, Ann Arbor and Knoxville.
While visiting the “Find Your Beach for the Game” app, football fans can explore an interactive map and view webisodes featuring coach Gruden’s top gameday beaches. From hallowed tailgate cities like Chicago, Dallas, New York and Green Bay, Wis., each webisode highlights the distinctive traits that make each city a Corona gameday beach--the way only Gruden can.
“The 2012 season promises to be one of the most exciting yet, and Corona is providing football fans a chance to celebrate their own gameday beaches and also to experience new ones,” said Jim Sabia, chief marketing officer for Chicago-based Crown Imports, Corona’s exclusive U.S. importer. “Jon Gruden’s gameday passion provides a truly unique experience for fans.”
The sweepstakes is supported by “Find Your Beach for the Game” radio and digital video spots. The media will run nationally on targeted sports outlets, including live during NFL games and on key websites including ESPN, Hulu, CBS Sports and Fox Sports.
In another end-of-summer beer promotion, Pacifico, the authentic pilsner-style Mexican beer, is honoring the brand's free-spirit lifestyle with its new "State of Pacifico" marketing campaign, which rolled out nationally on Aug. 20.
The campaign includes online, outdoor and experiential elements.
Crown worked with agency partner GSD&M to take Pacifico fans on a journey of unique online experiences. Through more than 20 videos on Pacifico's Facebook page, users will be able to virtually explore "locals-only" hangouts including Arroyo Tapiado Mud Caves in San Diego, Niland's Salvation Mountain and Wacko Soap Plant in Hollywood, kayaking on the Chicago River, and the Berlin Wall in New York City.
Additional "State of Pacifico" experiences include an interactive map that features locally recommended locations to complement new digital banners and a number of site takeovers on prominent outlets such as travelchannel.com, iexplorer.com, urbandaddy.com, thrillist.com and Facebook.
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