The program, titled "We I.D.," builds upon current efforts by The Pantry to restrict underage alcohol sales. This [image-nocss] enhanced employee training increases employee ability to spot fake IDs and includes various point-of-sale reminders throughout stores.
"Our customers and the community come first at The Pantry," said Brad Williams, The Pantry's senior vice president of field operations. "By working together with Anheuser-Busch and its local distributors to further train our employees and provide them with ID-checking materials, we help protect teens and make the community safer."
We I.D. is Anheuser-Busch's comprehensive underage-drinking prevention program used by retailers to remind customers who purchase alcohol beverages that they will be asked to show valid identification. Program elements include We I.D. posters and signage on coolers, driver's license guides to help employees verify IDs and clocks that also show the date of legal age required to purchase alcohol beverages. A key component of the program is the enhanced training Pantry employees receive via instructional videos and onsite reference materials concerning checking and verifying valid IDs.
"We're proud to support The Pantry with its ongoing commitment to abide by the law and help keep our communities safe," added Carol Clark, St. Louis-based A-B's vice president of corporate social responsibility. "This We I.D. effort complements and reinforces the progress that has been made in preventing underage drinking among our nation's youth."
A-B distributors in 11 states are supporting the We I.D. program with The Pantry.
Headquartered in Sanford, N.C., The Pantry is the leading independently operated c-store chain in the southeastern United States and one of the largest independently operated c-store chains in the country, with revenues for fiscal 2008 of approximately $9 billion.
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