PepsiCo Aims to NSPIRE Consumers
Traveling promotion features food, fountain-drink innovation
PURCHASE, N.Y. -- Consumers in several parts of the country will get their first look at PepsiCo's new Spire soda fountain and a variety of products in the company's snack portfolio with the launch of PepsiCo NSPIRE, a new innovation kitchen on wheels that hits the road this month.
As PepsiCo NSPIRE stops around the country, consumers will be able to enjoy unique culinary recipes created by the company's premier chefs featuring products from PepsiCo's vast food portfolio, as well as customizable drinks made from the state-of-the-art, touchscreen fountain beverage dispenser Pepsi Spire.
PepsiCo NSPIRE has a restaurant-quality kitchen that will serve dishes such as Sabra Spicy Hummus Turkey Chili, Mountain Dew Zesty Chicken Wings, Doritos Loaded, Sabra Skinny Greek Layered Dip and Top N' Go with Tostitos. PepsiCo also will partner with select restaurant customers to cook up specialties featuring their menu items.
The vehicle's embedded Pepsi Spire units allow visitors to create up to 500 customized drinks using a combination of PepsiCo beverages, including Pepsi, Mountain Dew, Sierra Mist, Brisk Iced Tea and SoBe Lifewater, and an assortment of zero-calorie flavor shots, including cherry, lemon, vanilla and strawberry. All food and beverages are complimentary.
Consumers are encouraged to share photos of the vehicle using #NSPIRE on Twitter (@PepsiSpire) and Facebook (facebook.com/pepsispire). PepsiCo NSPIRE will travel across the country to a variety of events and locations aimed at surprising and delighting consumers, such as college football games, music and art festivals, marquee sporting events and destination resorts.
"PepsiCo NSPIRE exemplifies everything PepsiCo does best and allows us to showcase the breadth of our diversified food and beverage portfolio for consumers in an engaging, away-from-home experience," said Roberto Rios, chief marketing officer, PepsiCo Foodservice. "We can't wait to roll into cities across America with our inventive culinary creations and innovative Pepsi Spire beverage fountains."
Purchase, N.Y.-based PepsiCo's global design team worked in collaboration with the award-winning industrial designer Karim Rashid to create PepsiCo NSPIRE and provide consumers with a dynamic and contemporary opportunity to engage with the company's brands.
"We worked hard to make a culinary experience on wheels that is a physical manifestation of PepsiCo's many brands--blending flavors, colors and textures into a mobile sensorial showcase through form and pattern to offer visitors an immersive interaction," said Karim.
Mauro Porcini, chief design officer, PepsiCo, added, "From the very beginning, our team infused design-led innovation into every step of the creative process. I am proud that our designers never lost focus on giving consumers an authentic and organic way to engage with PepsiCo NSPIRE."