"In addition to his many years of senior leadership experience in the brewing industry, Dave brings [image-nocss] extensive brand-building expertise in Canada, the U.S. and global markets to this position," said Peter Swinburn, CEO, Molson Coors Brewing Co. "As a long-time champion of Molson brands with a deep understanding of the Molson brand portfolio and Canadian markets, Dave's transition will be quick and seamless."
As a member of the Molson Coors executive team, Perkins will continue to head up the company's strategy organization in Denver and chair the company's Brand & Innovation Council, which sets marketing strategy for the enterprise.
Kevin Boyce, who served as CEO for the past four years, is stepping down to pursue other opportunities.
Molson Coors brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light in the United States, Canada, the United Kingdom and more than 30 countries in North America, Europe and Asia. In the United States, Molson Coors shares ownership in the market's second-largest brewing company, MillerCoors, through a joint venture.
Chicago-based MillerCoors has tapped veteran Pepsi executive Rick Gomez to lead its Coors family of brands, said Ad Age. Gomez, who was Pepsi's vice president of marketing for waters, enhanced waters and juices, a portfolio that includes Aquafina, Tropicana and Propel, "will own the overall brand strategy and positioning for Coors Light and Coors Banquet," according to a memo from Chief Marketing Officer Andy England. "Working with sales leadership and other key stakeholders, he will drive marketing programming for these brands from conception through execution, and he will be responsible for driving the profitable growth of each brand."
The move is effective July 13, said the report.
Gomez, 40, held a number of different titles during his run at Purchase, N.Y.-based Pepsi, including chief marketing officer of PepsiCo Food Service and chief marketing officer of Tropicana Beverages.
MillerCoors opened its new Chicago headquarters in late June.
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