Prima 7-Eleven to Offer PepsiCo Dream Machine Recycling Kiosks

Deploying units with rewards at all 13 Charleston, W. Va., locations

CHARLESTON, W. Va. -- Prima Marketing 7LLC has announced a partnership with PepsiCo Inc. that will make Dream Machine recycling kiosks available at all 13 Charleston, W. Va. Prima Marketing 7-Eleven locations. The adoption of the recycling initiative positions Prima Marketing 7-Eleven as the first in West Virginia to offer its customers access to a convenient and rewarding option for recycling while on the go.

The Dream Machine recycling initiative, created by PepsiCo in partnership with Waste Management and Keep America Beautiful Inc., hopes to introduce thousands of kiosks [image-nocss] and bins at popular public locations across North America.

The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis LLC, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for local discounts on entertainment, dining and travel by visiting

In addition, the more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.

"At Prima Marketing 7-Eleven, we are extremely pleased and honored to be a part of PepsiCo's Dream Machine recycling program. The program represents a powerful commitment to the environment, and I'm looking forward to providing my customers with a simple and convenient solution to recycling their bottles and cans," said CEO Jeff Kramer.

"We are so pleased that Prima Marketing 7-Eleven has decided to partner with the Dream Machine program to make recycling kiosks available to consumers," said Jeremy Cage, senior vice president of innovation and insights at PepsiCo and head of the Dream Machine recycling initiative. "By recycling in a Dream Machine, those who shop at Prima Marketing 7-Eleven locations can earn rewards and help make a real difference for our planet and in the lives of disabled U.S. veterans."

Paul Ligon, managing director for Greenopolis, a Waste Management subsidiary, added, "Experience tells us that people are much more likely to recycle if it's convenient and they are rewarded for doing so. We look forward to working with Prima Marketing 7-Eleven to provide their patrons with a recycling experience that is fun and rewarding on many levels."

The Dream Machine initiative, introduced on Earth Day 2010, will make thousands of new recycling kiosks and bins available in venues such as gas stations, stadiums and public parks. The kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk. The multi-year collaboration with Waste Management enables the local capture and recycling of PET and aluminum, using both technology-enabled and nontechnology-enabled recycling kiosks. The Dream Machines are provided by WM GreenOps LLC, a subsidiary of Waste Management and operated by Greenopolis, the first interactive recycling system that brings together online and on-street technologies.

To commemorate the Mountain State launch, Prima Marketing 7-Eleven hosted an event at one of its locations in Charleston, W.Va., where Governor Earl Ray Tomblin recycled the first bottle in a Dream Machine in West Virginia and Mayor Danny Jones welcomed the recycling program to the city.

Purchase, N.Y.-based PepsiCo offers the world's largest portfolio of food and beverage brands, including Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade.

Waste Management, Houston, is a provider of comprehensive waste management. Subsidiaries provide collection, transfer, recycling and resource recovery and disposal services. is the first interactive community that connects the online conversation about recycling and resource management with opportunities to track the products that consumers use and recycle through recycling kiosks located in public venues and other on the go locations. Through Greenopolis, environmentally responsible individuals can earn rewards for recycling and resource-conscious companies can better understand the lifecycle of their products.

Keep America Beautiful, established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,200 affiliate and participating organizations, it forms public-private partnerships and programs that prevent litter, reduce waste, increase recycling and create greener public spaces.

Originally founded by Jeff Kramer and Hamish Fordwood in 1998, Prima Marketing LLC became a 7-Eleven domestic licensee in June 2002. It presently operates 88 7-Eleven stores in West Virginia, western Pennsylvania, southeastern Ohio and eastern Kentucky. The corporate financial office is based in Denver, with the operations office located in Fairmont, W.Va.