BENTONVILLE, Ark. -- As part of the ongoing Sam's Club commitment to help independent convenience store owners navigate through tough times and still make a profit, the company now provides the new Red Bull Energy Shot in its retail locations.
Sold in packs of 18 bottles, these energy shots can be used by convenience store owners as counter displays and to spur impulse purchases, according to the company. They are easy to merchandise as new impulse, high-margin, and high-revenue items to drive cash flow, the retailer added.
Red Bull Energy Shots combine the top energy [image-nocss] brand with a viable and growing category by meeting energy needs and occasions that traditional energy beverages cannot, Sam's Club said. And Red Bull has a strong consumer base built of consumers with high loyalty and energy drink spending, it added.
Red Bull in a product of Red Bull GmbH of Austria and Red Bull North America Inc., Santa Monica, Calif.
Sam's Club is a division of Wal-Mart Stores Inc., Bentonville, Ark. Sam's Club serves more than 47 million U.S. members with locations nationwide.
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