CHICAGO -- MillerCoors' cider-like beer Redd's is adding two new flavors--Redd’s Green Apple Ale and Redd’s Wicked Mango--with a nationwide launch this week.
Redd’s Green Apple Ale is a brilliant, light-golden beer that serves up a dose of green-apple flavor with a balance of crisp and tart. At 5% alcohol by volume, the beer boasts "a clean, slightly dry, yet smooth finish that complements the fun and unexpected personality of the Redd’s Apple Ale brand," according to the company.
Its new cousin, Redd’s Wicked Mango, offers a rich, golden color and bold mango flavor rooted in crisp apple tones at 8%alcohol by volume. "The flavor of Redd’s Wicked Mango starts out strong but finishes smooth for easy drinkability and a refreshingly hard kick of taste," the company said.
“Last year, Redd’s Apple Ale and Redd’s Wicked Apple pushed boundaries by offering bold flavors and dialed-up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president, marketing and insights. “The introduction of Redd’s Green Apple and Redd’s Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers’ demands.”
Redd’s Green Apple Ale is available in 6-pack bottles, 12-pack bottles and 16-oz. cans. Redd’s Wicked Mango is available in 24- and 16-oz. single cans, as well as in 12-packs of 10-oz. cans.
Redd’s Green Apple is receiving marketing support across all channels, including the introduction of the character “Granny Smith,” a tart old lady with an unexpected sense of humor. Fans can find Granny Smith in TV spots, social and digital advertising (see below) and learn more about her at MeetGrannySmith.com. Redd’s Green Apple Ale will also receive holistic Spanish-language support.
In addition to a fully integrated marketing campaign, Redd’s Wicked Mango is continuing its partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multidimensional worlds of urban alternative music, art, food and technology. Beginning this spring, events in Atlanta, Chicago, Los Angeles and Washington, D.C., will bring together each city’s top musicians, artists, designers and tastemakers for a celebration of culture.
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