Rutter’s Jumps on Beer Opportunities

Steve Holtz, Editor in Chief, CSP Daily News

Rutter’s beer cave signage

YORK, Pa. -- Following a relaxing of beer-retailing laws in Pennsylvania, Rutter’s Farm Stores launched beer sales in three locations in the state, Mercersburg (pictured above), Newberrytown and Hamburg. The action made Rutter’s the first convenience stores in Franklin, York and Berks counties to sell beer.

The statewide action also gave Rutter’s an opportunity to expand its beer offer into beer caves for the first time.

Rutter’s beer cave stock

Rutter’s beer caves are set at 29 degrees to keep products at an ice-cold drinking temperature. In the caves, Rutter’s is selling a cold selection of craft, domestic and imported beers and ciders available in singles, as well as six- and 12-packs.

The restaurant area—a requirement by state law—with the beer cave has seating for at least 30 customers. Rutter’s customers will be able to purchase beer Monday through Saturday from 7 a.m. until 2 a.m. and on Sundays from 9 a.m. until 2 a.m.

Rutter’s will also be bringing beer to new stores in Strasburg and Leola, Pa.

Rutter’s beer cave shelf

“Rutter’s is committed to responsible retailing, and delivering quality convenience to communities we serve,” said Derek Gaskins, chief customer officer. “We are excited that we will be able to offer the convenience of beer purchases to complement our extensive restaurant food in our stores.”

With roots dating back to 1747, York, Pa.-based Rutter’s Farm Stores is an industry leader in foodservice, innovative technology and customer service owning and operating 62 convenience stores in central Pennsylvania.